According to Adnan Bashir, senior manager, global corporate communications, Hansen Technologies, meme marketing may even become an essential tool in influencer campaigns in the days to come. At a time when a significant population across the globe uses some social media platform and smart device, it is high time roles such as a chief meme officer start emerging and going mainstream. These factors also act as a sure shot recipe for the meme culture’s success. With all these factors coming into play, shareability and virality of content are what brands and organizations will have to focus on. Added to this is the empowerment of the newer generation. Further, CTVs and OTT platforms have seen an increase in usage. According to statistics by Smart Insights, 346 million new users joined social media within a year since August 2019. As such, smartphones and smart devices will be the primary mode of entertainment and commerce for most of them. Though he did not achieve the position he was aspiring for, it did generate the word-of-mouth and media buzz his campaign needed.Īnd if done right, they can go viral like Bernie Sanders in his mittens or Tom Hanks’ face at the Golden Globes awards.Īdded to that is the current reality where a significant percentage of the population will continue studying and working from home for the foreseeable future. During the Democratic Party presidential primaries in 2019-2020, Michael Bloomberg executed a dedicated meme operation. Memes have the capability to engage and entertain your audience and drive a point across instantaneously.īud Light Seltzer is just one example of an organization looking at tapping the memes’ potential as a mode of conversation. What is relatively new is that memes are being actively tapped as a conversation method by traditional organizations. The meme went viral, and people worldwide started using the meme on various occasions. President Joe Biden’s inauguration ceremony in January this year. Iconic moments from every aspect of popular culture are being immortalized through comical memes and shared across social media platforms, online forums, and messaging applications.Ī glaring example is the meme of Bernie Sanders in his mittens attending the U.S. Memes have become more common and much witty. In recent years, there has been a marked rise in memes. They have been around for a few years, almost since the days Facebook and Twitter were becoming popular. Learn more: Social Media Emerges as the Most Popular Channel in 2020: Study Reveals The Rise of a CMO Here we explore why memes have become important and what the role of a chief meme officer means to the marketing world. With the rapid growth in social media and digital communication platforms, memes have garnered more importance. Memes undoubtedly entertain - they deliver a much-needed comic relief - engage and deliver a particular message. INTO THE TRASH IT GOES MEME HOW TOSomeone who can pull us out of the pits of cringe, someone who knows how to use the lasso thingy in Photoshop, someone like you.” We need someone who can change that for us. The job posting on Instagram went like this, “We know a hard seltzer is only as good as its memes and, unfortunately, our memes are trash. In August 2020, Bud Light Seltzer announced that it was looking for a chief meme officer (CMO).
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